The use of skills, technologies, and practices to explore and investigate past performance, gain insight, and drive business decision making.
Source: Boundless. “The Value of Analytics in Decision Making.” Boundless Management Boundless, 26 May. 2016. Retrieved 12 Jan. 2017 from https://www.boundless.com/management/textbooks/boundless-management-textbook/decision-making-10/conditions-for-making-decisions-77/the-value-of-analytics-in-decision-making-373-3928/
The question that needs to be asked and answered after every show. But how do you answer the question? What specific data do you have to make an intelligent decision? What if your answer was "The traffic was down 8% from last year, but our engagements were up 11%, booth traffic was up 18% and Zone 3 of the booth had 21% more traffic than any of the others."
Now you can!
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How was the show?